

Le Cherine
CPRAM Co., Ltd.
LINE Official Account renewal for Le Cherine, a CPRAM bakery brand
Professional Customer Service and admin management turns ordinary chat admins into "Brand Ambassadors" who understand the product, have the skill to negotiate and close a sale, and the maturity to handle any situation. PHYGITAL AGENCY COMPANY LIMITED provides customer service and admin management in this way. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
We look after your customers at every touchpoint, making a good impression from the first hello to after-sales.
Fast replies (Fast Response Time) on platforms such as Facebook Messenger, LINE OA, TikTok and Instagram. Sales psychology applied to encourage customers to decide, transfer payment and send proof smoothly.
Replying to comments under ad posts to build engagement and draw customers into chat. Filtering and hiding spam, rude comments and competitors sneaking in to promote their own shops, to keep the page’s atmosphere positive.
Handling customer feedback and complaints politely and on principle. Taking first-response action to calm the situation and protect the brand’s reputation, before passing it on to your core team.
Turning a boring points scheme into a game, with Daily Login & Mission, Spin to Win, Badges & Tier Unlocking and Leaderboards that get customers coming back to interact with the brand every day. Built into LINE OA (LIFF) straight away, with no new app for customers to download, plus O2O campaigns such as a Treasure Hunt that brings customers from online into your real store.
To keep our work transparent and protect your business’s image, our policy is:
Our admins are strictly forbidden from using personal emotion or sarcasm when replying to customers who complain about the brand.
We do not copy and paste long scripts regardless of the customer’s question. Our admins must communicate naturally, like people.
We do not promise or offer any compensation beyond the policy the brand has set, to prevent business damage.
Our admins work together with the ad team, so they know right away which promotion or which ad a customer came from, and can continue the conversation on point.
We do not just reply and move on. We record feedback, common problems and customer behavior, and compile them into a report for the brand to use in developing its products.
Our team is strictly trained in professional ethics, customer data confidentiality (PDPA) and communication etiquette.
PHYGITAL AGENCY prices the service by chat volume and the hours you need covered. We can design a package to fit the size of your business and your budget.
Before starting, our team learns your product and builds a standard Knowledge Base together with the brand. If a question goes very deep, the admin tells the customer politely and passes it to your core team right away.
Closing a sale also depends on how attractive the promotion and the product are. PHYGITAL AGENCY admins use every technique and negotiation skill to raise the Conversion Rate as high as possible, but we cannot guarantee a fixed number.
Yes. Review Management is part of managing a brand’s image. We are skilled at replying to negative reviews to turn a crisis into an opportunity and show how much your business cares.
No. To save customers the trouble of downloading a new app, we can build the points game into your existing LINE Official Account (using LIFF technology), so customers play and collect points right away in the chat app they use every day.
Not at all. Customer service and admin management can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
That is the service. Our admins reply to chats and comments in natural Thai on Facebook, Instagram and LINE OA, close sales where they can, and pass anything they cannot answer to your team.
We report in English: the questions customers ask most, sales closed in chat, complaints and how we handled them. Any conversation that needs a decision from you comes with an English summary.
Your product details, prices, promotions, delivery and return rules, and who to contact when a question goes beyond them. We turn it into a Thai answer guide and agree it with you before going live.
Source: Zendesk CX Trends


Le Cherine
CPRAM Co., Ltd.
LINE Official Account renewal for Le Cherine, a CPRAM bakery brand


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CPRAM Co., Ltd.
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Let PHYGITAL AGENCY be your partner in analyzing your business and designing the experience that suits you best.