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CONSULTING

Speakers and business consulting

From $400/month — See all packages ↓

Pouring more budget into ads to fix falling sales is like taking painkillers for a serious illness. The symptoms may look better for a while, but the cause is never treated. What is more, at a time when consumers trust "people" more than "company logos", a leader without a clear public image costs the business its competitive edge.

In-depth Business & Digital Marketing Consulting, the way we do it, comes from "practitioners" who work with data and run real ad campaigns every day, not "gurus" giving advice from textbook theory. PHYGITAL AGENCY COMPANY LIMITED combines advanced business diagnosis with Personal Branding strategy to find weak points, bring out hidden potential and solve problems, so your business grows for the long term, from its foundations up to its leaders. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.

What We Do

Our services are split into 9 main parts, to fit the different needs and stages of each business.

1. Business Diagnosis by Shindan

"Shindan" is the Japanese discipline of being a "doctor for businesses", and it is very thorough. We give your business a detailed 360-degree health check, from management structure, costs and marketing through to the sales process in your shop. We find the real "bottleneck" before you start spending on marketing, so every baht or dollar goes to fixing the right problem and plugging the leaks that cost the business its profit.

2. Executive & Personal Branding

A strategy that brings out the leader’s identity and strengths (Executive Presence), to build credibility and a memorable image online, on LinkedIn, Facebook and business media. Advice on communication (Key Message), presenting your vision and styling, so the business owner becomes a "magnet" for customers, partners and investors.

3. Digital Marketing Consultant

Strategy & Roadmap: a short- and long-term marketing strategy with a clear overall picture, covering both Corporate Branding and Performance Marketing. Monthly Advisory: a monthly consultant who acts as your mentor, joins meetings to check KPIs and adjusts the marketing plan to keep up with algorithm and competitor changes.

4. Corporate Training & Workshop

In-house training courses to upskill your internal team. Popular topics include ad strategy, Personal Branding for salespeople, using AI at work (AI for Business) and Phygital Marketing trends.

5. MarTech & Data Architecture

MarTech Architect: an audit of the tools your organization uses (MarTech Stack Audit), removing duplicates, connecting your CRM and setting up Marketing Automation to do work that people now do by hand. CDP (Customer Data Platform) setup that brings customer data from every channel into one profile (Single Customer View), with a Data Clean Room solution for joint campaigns with partners that do not breach PDPA.

6. ESG & Sustainable Marketing

Strategy and campaigns in line with the Sustainable Development Goals (SDGs), plus sustainability reports (Sustainability Report and 56-1 One Report) for public companies. We follow "white marketing": communicating with real data, with no greenwashing, and we design traceability and carbon footprint tracking systems with Phygital technology.

7. Employer Branding & Recruitment Marketing

Culture Storytelling: videos and content that show your real company culture through current employees, and a careers page that communicates your values instead of just listing open positions. Recruitment Marketing campaigns that target the candidates you want on LinkedIn and Facebook, and an Employee Advocacy strategy that turns your staff into your most credible voices.

8. Customer Journey Audit

We go out and check every touchpoint real customers meet, from ads, your website and LINE OA through to your shop and after-sales service, to find where customers drop out of the funnel before they buy or fail to come back. There are 3 levels to choose from by business size, from a fast audit of one journey to a full audit of every touchpoint for organizations with many branches. It includes posing as real customers (Mystery Shopping) and comparing you with competitors, and we deliver a Customer Journey Map with a practical roadmap of fixes you can act on straight away. For businesses with many branches across the country, we assess the scope and quote for the project specifically.

9. Fractional CMO

For businesses that are not ready to hire a full-time Chief Marketing Officer but need someone at decision level to own the whole marketing plan, not just give an opinion now and then. We act as your head of marketing on an agreed schedule each month. The scope covers owning the marketing plan and KPIs, joining management meetings on schedule, and directing your internal marketing team and any agencies you use so they all work in the same direction, plus advice on team structure and hiring when the business grows to the point where it should have its own marketing team. Available through the EXECUTIVE package (Priority Advisory), with a minimum contract of 3 months, so there is enough time to see the results of the plan.

What We Don’t Do

To keep our consulting to high professional standards, we have these clear policies.

No "Get-Rich-Quick" Schemes

We do not teach get-rich-quick courses or guarantee exaggerated multiples of sales without data analysis and a reasoned strategy.

No Black Hat Tactics

We do not recommend grey-hat techniques, spam, fake buzz, or breaking platform rules to trick the system.

No Illegal Consultation

We refuse to advise illegal businesses or any business that looks like a pyramid scheme.

CONSULTING pricing packages

BASIC

$400/month

Monthly Advisory

Who it suits: Owners without a marketing team who need direction.

Minimum 3 months

PROFESSIONAL

$600/month

Weekly Advisory

Who it suits: You have a marketing team, but results are not there yet.

Minimum 3 months

EXECUTIVE

$1,000/month

Priority Advisory

Who it suits: You want advice close to a CMO role, with decisions and close follow-up.

Minimum 3 months

Starting prices in US dollars, including English-language service managed by our founder, fixed for the length of your contract. Prices exclude other costs and VAT; the final price depends on the actual scope of work.

Why Choose the PHYGITAL AGENCY Consulting Team

Diagnose before prescribing

With Shindan diagnosis, we will not tell you to spend more on ads if we find the real problem is your packaging or your pricing structure, which need to be fixed first.

The Power of "Who"

We know people buy from people they trust. Building Personal Branding into the business plan creates a competitive advantage your competitors cannot copy.

Customized Solution

We do not use a "One-Size-Fits-All" formula, because every business and every leader has a different DNA, cost structure and set of limits. Our advice is designed for you specifically.

Frequently Asked Questions (FAQ)

Normal marketing consultants usually focus on media, ads and sales. Shindan looks at the whole picture (Holistic), like an X-ray of the body. Sometimes falling sales do not come from marketing at all but from the cost structure or internal processes, and PHYGITAL AGENCY helps find that point and gives advice that targets it.

Personal Branding does not always mean clowning on camera or going live. PHYGITAL AGENCY can plan communication through articles (Thought Leadership), sharing your vision on LinkedIn, or a podcast that presents your expertise in a way that builds credibility and fits your personality.

Of course. We offer hourly consulting (1-on-1 Consultation) and monthly consulting, which suits SMEs with a limited budget that want the right direction, so they do not lose their first capital to trial and error.

Gladly. We design the syllabus around your team’s level, from beginner to advanced technical depth, with workshop time to practise for real, so your team can apply what they learned at work.

No. You receive a complete plan and strategy (Roadmap) that your in-house team can carry out themselves. If you want the PHYGITAL AGENCY team to manage the campaigns for you, we are happy to continue.

Yes, once the business has several sales channels or a larger ad budget. At the start, an SME can use a CRM together with LINE OA features. But once you have several branches or an ad budget of more than a few hundred thousand baht a month, setting up MarTech and a CDP cuts wasted budget and gives a better return over the long term.

Yes. Sustainable marketing is not limited to public companies. SMEs can start with small campaigns, such as cutting waste in production or sourcing raw materials from local communities. What matters is communicating with real data, not exaggerated claims (greenwashing), which damages a brand’s credibility more than doing nothing.

The problem is usually not the job itself but that the organization has never shown outsiders who it is. Candidates today almost always search the company name before applying, and if they find nothing credible they apply elsewhere. PHYGITAL AGENCY helps plan an Employer Branding strategy to build a clear, credible employer image, together with Recruitment Marketing campaigns that bring in the right candidates.

Not at all. Most consulting work can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.

The difference is that we "actually check". A typical Customer Journey Map is drawn in a meeting from the internal team’s assumptions. The PHYGITAL AGENCY Customer Journey Audit sends a team to pose as real customers (Mystery Shopping): they chat, call and walk into the shop, collect data from real experience for analysis, and compare you with competitors in the same market. That shows where customers drop out of the funnel far more precisely than guessing from assumptions.

The difference is ownership. A monthly consultant gives opinions and reviews the plans your team makes. A Fractional CMO owns the marketing plan and KPIs, joins management meetings on schedule, and directs both your internal team and your agencies so they work in the same direction. It suits businesses whose marketing has grown to need someone at decision level holding the whole picture, but not yet to the point where a full-time executive is worth it.

On the marketing side, yes: who your Thai customers are, how they buy, which channels and competitors matter, and how to position your brand. Company registration, visas and licensing are outside our scope, so work with a specialist firm for those.

Yes. Our founder runs English-language consulting, and sessions take place over video call, so your team can join from anywhere. You can book a first online meeting from this site.

A short overview of the business, your goals for the next 6 to 12 months, the channels you use now, and any numbers you can share, such as sales, ad spend or website traffic. The more we see, the more specific the advice.

Source: Office of SME Promotion (OSMEP)

Know the real problem and bring out your leadership, before spending budget on marketing in the wrong place

Interested in CONSULTING?

Let PHYGITAL AGENCY be your partner in analyzing your business and designing the experience that suits you best.