Marketing-Driven Research digs for "profit opportunities" and "competitors’ weak spots" to turn into a sharp strategy. It is not just collecting statistics into a report that is hard to read. Whether you are an SME about to launch a new product or a multinational brand exploring Thai consumer behavior, PHYGITAL AGENCY COMPANY LIMITED is a Market Research Agency that provides research in this way, with a team of marketers ready to find you the most accurate answers. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
We use both advanced technology tools and real fieldwork, to get well-rounded data you can put to use right away.
• Listening to consumers online (Social Listening) to see what people are saying about your brand or this type of product. • Online Surveys and Focus Groups to uncover hidden problems (Pain Points) and what customers really want.
• Reviewing the strategies of competitors in the same market: what they are communicating and where their strengths and weaknesses are, to find a Market Gap where your brand can stand out. • Keeping up with industry trends in Thailand and abroad, so your business stays ahead of competitors.
• Testing ad creative (A/B Testing), product concepts or even packaging design to see which version the target audience responds to most, preventing mistakes before a large budget is committed.
We choose the research tool to fit the business question, rather than doing everything at once, to save your budget and time.
Surveys with large sample sizes, suited to measuring trends, attitudes and behavior that need statistical accuracy.
In-depth Interviews and Focus Groups to understand the reasons behind behavior that numbers cannot tell you.
Following conversations about your brand and competitors on social media in real time, seeing consumers’ direct opinions without asking leading questions.
Going on site to check the real in-store experience, both your own brand’s and your competitors’, to find gaps your internal team may overlook.
So the data you receive is credible and safe to base business decisions on, we take a clear stand:
We do not distort data, make up numbers or steer research results to suit anyone’s personal wishes. All data must reflect only the reality of the market.
We do not do research for purely academic purposes that cannot be taken further in business. Our research always ends with marketing strategy recommendations.
Our research reports are easy to read and avoid overly complex statistical terms. Most importantly, we always conclude with "what the brand should do next (Next Steps)" to drive sales.
We understand each business’s budget limits, so we design a Research Methodology that is concise and gets targeted results without the budget running out of control.
The advantage of having a marketing agency do your research is that once the results are in, our team can turn the data into a plan, ads and graphic design right away, with nothing lost along the way.
It really does. Research for an SME does not always need a budget in the hundreds of thousands. We can start with Social Listening or a targeted online survey to make sure the product you are about to sell really has buyers waiting, which is certainly cheaper than producing stock that does not sell.
Specialist research companies are often good at finding large-scale overall statistics. PHYGITAL AGENCY is a marketing agency, so our research is focused on "making money and building sales". The data we find is analyzed and developed into ad campaigns you can put to use right away.
It depends on the depth and scale of the work. Online data tools (Social Listening) may take only 1-2 weeks, but fieldwork with in-depth interviews or product testing may take 1-2 months to get the most accurate data.
Absolutely not. We hold to the highest professional ethics. Before work starts we sign a Non-Disclosure Agreement (NDA), and we strictly follow the Personal Data Protection Act (PDPA). Corporate clients can be 100% confident.
An SME should choose a Market Research Agency that understands budget limits and can design a concise research methodology with targeted results, rather than offering the same large research package used for multinational organizations. Most importantly, the agency must turn the findings into a marketing plan your team can use right away, not just send a report of numbers for you to read yourself.
An ordinary survey usually collects broad data to gauge overall opinion. An agency’s Market Research designs the questions and the sample specifically around business goals, such as finding a market gap or testing whether a new product is viable before real investment, and ends with strategic recommendations you can use right away, not just loose percentages.
Not at all. Market research can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
Yes. We run concept, product and campaign tests with Thai consumers, through surveys, interviews and focus groups, so you know how people react to the product, the price and the message before you commit a launch budget.
It depends on the question. Surveys size the market, interviews and focus groups explain why people buy, social listening reads what Thais say about your category online, and mystery shopping checks what happens in stores.
Clients on English-language service receive the report in English, with Thai quotes from respondents translated so you hear customers in their own words.
Source: Esomar (The Global Voice of Data, Research and Insights)
Le Pan & Lady Jane — Bakery Boost Post
CPRAM Co., Ltd.
Managing Facebook and TikTok boost-post budgets for bakery brands Le Pan and Lady Jane, with monthly performance reporting
TIVONA GRAND
Competitive analysis + content marketing and graphic design for TIVONA GRAND housing development
The Golden Jubilee Museum of Agriculture
Social media analytics and content marketing strategy for The Golden Jubilee Museum of Agriculture
Let PHYGITAL AGENCY be your partner in analyzing your business and designing the experience that suits you best.
