TRANSLATION
Translation and creative translation
In a borderless business world, taking a brand into a new market is not just changing the letters from one language to another. Literal dictionary translation often loses the brand’s charm, or worse, gets the cultural meaning wrong and seriously damages the brand’s image.
Translation & Transcreation that goes beyond ordinary translation carries across "the emotion, the feeling and the marketing purpose", not just the literal meaning, whether for a local SME that wants an English website to welcome foreign customers, or a global brand adapting an ad campaign to appeal to Thai people (Localization). PHYGITAL AGENCY COMPANY LIMITED provides translation in this way, with a team and advertising copywriters ready to carry your message across as powerfully and naturally as possible. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
Marketing Content
Adapting slogans and captions to appeal to local people.
Corporate Documents
Translating company profiles in credible language.
What We Do
We handle every kind of language work used in brand communication, so every word helps close the sale seamlessly.
1. Transcreation & Copy Translation
Translating and polishing ad copy (Copywriting), slogans and social media captions to fit the culture and behavior of the target audience. Keeping the original brand’s Tone of Voice and humor, without readers feeling they are reading a translation.
2. Website & SEO Localization
Translating website and application content with the user experience (UX/UI) in mind, so translated text does not run so long that it breaks the site’s layout. Weaving in the right search Keywords for how people in that country actually search, for the most effective SEO results.
3. Corporate & Business Translation
Translating Company Profiles, annual reports, employee handbooks and project presentations (Pitch Deck). Using formal, credible language with the correct industry Technical Terms, while staying easy to read and not dull.
What We Don't Do
So every piece meets an agency standard, we have clear requirements:
No Raw Machine Translation
We never deliver word-for-word output from AI or Google Translate without a human writer (Copywriter) polishing the language.
No Certified Legal Document
We do not translate and certify important legal documents for use as evidence in court or for visa applications, because our main expertise is language for commercial and marketing communication.
Why Trust PHYGITAL AGENCY with Your Translation
Copywriter's Mindset
Our translators are advertising people, so we know which words make people want to buy, and which sentences to cut to keep the message tight and engaging.
Cultural Nuances
We understand cultural sensitivities, and advise you right away if a phrase or joke in the source language could cause offense or lose its context in the target language.
Ready for Design
The advantage of hiring an agency for translation is that we can place the finished text straight into your Artwork or video, and check everything before it is published.
Frequently Asked Questions (FAQ)
Ordinary translation makes the meaning correct and complete. Transcreation (creative translation) takes the "core message" of the original and rewrites it to fit the local context. It may not use the same words as the original at all, but it conveys the emotion and sells far better.
Our main service covers Thai, English, Chinese and Japanese. We also have a network of professional freelance translators for other languages a business may need, such as Korean or the languages of ASEAN countries.
We definitely do not use AI as a translation tool. The phrasing, word choice, grammar and Human Touch are 100% polished by our team of advertising writers.
It depends on the number of pages and words. A medium-sized website usually takes about 1 to 3 weeks, and during that time our team also does keyword research (SEO Research) in the target language to weave in.
Not at all. Translation and Transcreation can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
Yes. We localize the pages and research the Thai words people actually search, then use them in titles, headings and text, so the Thai site can be found as well as read.
No. We translate marketing and business material. For certified legal or government documents, use a certified translation service.
That is transcreation: we rewrite headlines, offers and calls to action so they persuade Thai readers, and deliver the text ready for your designer.
Source: ATA (American Translators Association)
Break down the language barrier, and take your brand into the hearts of customers worldwide
Related articles (in Thai)
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