SUBTITLE
Subtitles and captions for video
Did you know that consumers today often scroll and watch video ads on "Mute", especially in public? If your video has no engaging subtitles, customers scroll past in a split second. And literal translation by automatic software often distorts the brand’s tone and looks unprofessional.
Full-service Subtitle & Caption work is "Localization", not just translation, so the subtitles reach the emotions, culture and speaking style of your target audience, whether for an SME that wants subtitles on short TikTok videos, or a multinational brand that needs subtitles for an ad film broadcast across Asia. PHYGITAL AGENCY COMPANY LIMITED makes subtitles in this way, because we believe the text on screen has to do the work of a salesperson. Our team is ready to turn speech into text that is as powerful and accurate as possible. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
TikTok/Reels Ads
Subtitles that pop in time with the speech to grab attention.
Pan-Asian Campaigns
Translation and localization for markets abroad.
What We Do
We handle everything from transcribing the audio to burning the text into a finished piece that is ready to use.
1. Contextual Subtitling
Transcription and Subtitles with a focus on correct grammar and graceful language. Wording and context adjusted to the age of the target audience, such as teen slang for fashion products, or high-level formal language for a corporate annual report video.
2. Closed Captions & Accessibility
Closed Caption files (.SRT) that can be switched on and off. As well as letting people with hearing impairments follow the content, they help Google and YouTube’s algorithms read the video’s content and push its SEO ranking higher.
3. Hardcoded Subtitles & Visual Sync
Burning the text into the video itself (Hardcode), with Typography and colors designed to match the brand’s identity (CI). Timing each line (Timecode) to the rhythm of the speech and the viewer’s eye line, so viewers can keep up and read comfortably.
What We Don't Do
So every piece meets a professional standard, we follow clear guidelines:
No Raw Machine Translation
We never deliver word-for-word output from automatic translation software (such as Google Translate) without a person checking and polishing it.
No Copyright Infringement
We do not make subtitles for pirated films, series or videos that the client does not legally own the rights to.
Why Trust PHYGITAL AGENCY with Your Video Subtitles
Copywriter's Touch
Our subtitles are polished by advertising Copywriters, so we know where to break a line, how to cut a sentence and which word to emphasize, to keep customers watching to the end and decide to buy.
Cross-Cultural Understanding
For videos translated across languages, our team understands cultural sensitivities. We adjust idioms or jokes that become inappropriate in translation, to prevent backlash (Brand Safety).
Ready to Publish
We know each platform has a different screen ratio. Our team can place subtitles clear of the buttons on TikTok, Reels or YouTube, so your message is never covered.
Frequently Asked Questions (FAQ)
AI can transcribe quickly, but it often gets loanwords, jokes, emotional context and line breaks wrong, which makes the text hard to read. Having an agency with people who polish and burn in the subtitles makes the video look premium, communicate on point and reflect the brand’s professionalism far better.
Yes. Our team always does in-depth Research before starting. For specialist terms, we build a Glossary that matches the standards of that industry, so your organization’s information is as credible as possible.
We deliver whatever you need: a video file with the subtitles already burned in (Hardcoded) ready to upload, or text files (.SRT, .VTT) to set up as language options on streaming platforms.
Definitely. Short-form Video is at the heart of marketing today. We can design Pop-up subtitles that bounce in time with the speech, to make it fun and grab attention on a phone screen effectively.
Not at all. Video subtitling can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
Yes. Our writers translate for meaning and timing, so the Thai subtitles read naturally at viewing speed rather than word for word.
Written Thai has no spaces between words, so automatic tools often split a line in the middle of a word. We break every line by hand at natural points.
Thai and English are our core, and our translation team also covers Chinese and Japanese. We can arrange other languages through professional translators.
Source: Netflix Timed Text Style Guide
Communicate right down to the emotion, with subtitles that hold every eye from the first line
Related articles (in Thai)
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