MEDIA
Advertising media production and planning
Have you ever wondered why a beautifully made ad you invested heavily in gets no clicks, or why sales miss the target? The answer is that the ad may be appearing in the "wrong place, at the wrong time, to the wrong audience".
Full-service Media Planning & Buying means choosing the right channels from an enormous range of media, then analyzing, negotiating and spreading the ad budget intelligently, whether for an SME that wants to focus its budget on the fastest possible sales, or a public brand that wants nationwide media coverage to create a global-level phenomenon. PHYGITAL AGENCY COMPANY LIMITED provides Media Planning & Buying in this way, acting as your guide so every baht you spend delivers tangible results. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
Sales Focused
For businesses that want to focus their budget on the fastest possible sales.
Brand Phenomenon
For brands that want to create a national or international phenomenon.
What We Do
We manage your advertising’s journey from the plan on paper to measuring results on screen.
1. Media Strategy & Allocation
Analyzing where your target audience spends its time, and allocating the budget across media in a balanced way.
2. Media Buying & Negotiation
Buying digital media and negotiating offline media space, such as billboards, digital screens around the city, or media on the skytrain.
3. Performance Tracking & Optimization
Tracking results in real time, and moving budget away from media that performs poorly into media that drives more sales.
4. Interactive DOOH
Billboards that really interact with people through sensors and smartphones, such as a Dynamic Environmental Trigger that switches content automatically with the weather, Mobile-to-Screen Interaction that lets people play a game on a giant screen from their phone, and AR Billboards. Vision AI that counts viewers and measures engagement anonymously (Anonymous) under the PDPA, so offline media ROI can be calculated as accurately as online ads.
What We Don't Do
To protect your interests and your budget, we work with the highest level of transparency.
No Blind Spending
We do not let ads run on without tracking results. Our policy is to review and improve campaigns regularly.
No Hidden Markups
There is no hidden markup on media costs. The price structure and media management fees are transparent and can be checked.
No Unsafe Placements
Our Brand Safety system ensures your ads are never shown next to violent, illegal or immoral content.
Why Trust PHYGITAL AGENCY with Your Media Planning
Phygital Media Power
We specialize in combining offline and online media. We can plan it so people who see a billboard are then followed by ads on their phones as a reminder.
Buying Power
We have stronger negotiating power with media owners and platforms, so you get good placements at better-value prices.
Simplified Reporting
We break huge amounts of numbers down into reports that are easy on the eye, and explain in a friendly way which direction to take next.
Frequently Asked Questions (FAQ)
Definitely. For businesses with a limited budget, we first choose digital media that targets your audience precisely and drives sales fastest, so every baht of your budget delivers the most value.
Buying media through an agency gives you the advantage of in-depth tools that analyze consumer behavior, so channels and timing are chosen more accurately, and our team monitors and improves your ads all the time.
Yes. We provide both online and offline media, whether billboards, large digital screens or ads on public transport, with a strategy that makes the media in both worlds work together.
Normally we charge a percentage management fee (Media Agency Fee) on the media budget you set. All terms and price structures are explained transparently.
That is exactly our main job. The team monitors results all the time. If a medium is performing poorly, we tell you right away and move the budget to channels that drive better sales immediately.
A normal LED billboard plays a video on a loop. Interactive DOOH has software and sensors so the content changes by itself with the time or weather, or really interacts with people walking past, and it collects anonymous audience data to measure ROI.
Not at all. Media planning and buying can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
Yes. We plan and buy online, out-of-home and digital billboard media in Thailand on your behalf, negotiate with Thai media owners, and report the results to your team abroad.
We do not add hidden markups. You see the media cost and our fee as separate lines, so you know how much of the budget reaches the media.
Online video and social media reach the most people, and out-of-home and digital billboards still work well around city centers and malls. We choose the mix from where your audience spends its day, not from a standard package.
Source: Media Agency Association of Thailand (MAAT)
Place your media precisely, so your message reaches the people ready to pay
Related articles (in Thai)
(in Thai)Media Planner คืออะไร คนตัดสินว่างบสื่อจะไปลงที่ไหน
(in Thai)รับผลิตป้ายโฆษณา ป้ายแบบไหนต้องขออนุญาตก่อนติด
(in Thai)Interactive DOOH กล้องบนป้ายนับผู้ชมได้แค่ไหนตาม PDPA
(in Thai)Spatial Computing แว่น AR กับ WebXR ที่เปิดในเบราว์เซอร์
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