In a digital world where news spreads like wildfire, "credibility" is a business’s most valuable asset. A good image drives huge sales, and one overnight controversy can destroy what took years to build.
Full Digital PR means looking after and protecting the reputation of businesses of every size, from SMEs that want to become known in their area to public companies and global brands that want to communicate a big vision, and turning the business’s story into interesting news delivered to your audience’s screens. PHYGITAL AGENCY COMPANY LIMITED is a partner that provides Digital PR in this way: professional, approachable and sincere. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
What We Do
We connect your brand with the media and with online spaces, to build positive attitudes in every dimension.
1. Online Press Release & Media Relations
We have a media network of online news outlets, popular pages and bloggers across many industries. Our team drafts press releases that are easy and interesting to read and sends them straight to journalists for publication on leading websites and social media, building credibility and more Google searches (SEO) for your brand.
2. Brand Seeding & Community Management
We manage natural word of mouth about your brand in online communities, such as web boards, Facebook groups and X (Twitter), to build awareness, spark interest and give consumers confidence before they buy, based on real information about the product.
3. Digital Crisis Management
When your brand faces negative buzz or misunderstanding, we act as your advisers: we assess the situation (Social Listening), draft a careful statement and find the fastest channels to set out the facts, to turn the crisis into an opportunity and keep the damage as small as possible.
4. Corporate & ESG Communication
For large organizations, we plan communication strategy that reinforces a good corporate image, such as announcing social policies (CSR), environmental policies (ESG) or new innovation, to build confidence among investors and every stakeholder.
What We Don’t Do
So you can be sure your brand grows cleanly and sustainably, these are the positions we hold in our work.
No Fake News
We never create fake news or spread distorted information to build buzz for a brand.
No Black PR
We do not run campaigns that attack, smear or spread rumours to damage your competitors’ reputation.
No Unethical Seeding
We do not write product reviews that deceive consumers, or exaggerated claims that break the rules of Thailand’s Consumer Protection Board (OCPB) and FDA.
DIGITAL PR pricing packages
1 RELEASE
$600/package
Per package
3 RELEASES
$1,200/package
Per package
5 RELEASES
$1,800/package
Per package
Starting prices in US dollars, including English-language service managed by our founder, fixed for the length of your contract. Prices exclude other costs and VAT; the final price depends on the actual scope of work.
Why Trust PHYGITAL AGENCY with Your PR
Strong Media Network
We have good relationships with national and local media, so your story reaches quality media spaces that match your target audience.
Empathy & Professionalism
PR needs a great deal of sensitivity. Our team works with care, listens, and is an easy-to-talk-to adviser who eases your worries in any situation.
Measurable Results
We make abstract PR tangible, with reports that use clear metrics such as PR Value, reach and the direction of public feeling (Sentiment Analysis).
Frequently Asked Questions (FAQ)
Very much so. For a business that is just starting, having articles or news on credible online news sites helps customers accept your brand faster than running product ads alone.
PHYGITAL AGENCY’s seeding means giving information, recommending, or sharing real experiences of what the product does, accurately. We follow a strict code of ethics, and there is no deceptive shilling that would break advertising law.
PHYGITAL AGENCY has a team that specialises in crisis management. We monitor public sentiment, draft a principled statement and choose the most suitable channels, to stop the controversy and protect your brand’s reputation as quickly as possible.
Yes. We use a Press Release Distribution network that can send your business news to leading media around the world, across Asia, Europe and the Americas.
We measure several dimensions, such as reach, clicks to your website, shares and, most importantly, PR Value, so you can see clearly what your investment returned.
Not at all. Digital PR can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
Yes. We write the story in Thai for Thai editors, pitch it to online news sites and to the Facebook pages that work as news media in Thailand, and track where it runs. A local angle, such as a Thai partner, a Thai price or an event, gives editors a reason to publish.
We rewrite it for Thai editors rather than translate it. They expect a Thai headline, a local angle and quotes that read naturally in Thai.
Every draft comes with an English summary of what it says, and we send nothing to media until you approve it.
Source: PRCA (Public Relations and Communications Association)
Make your brand known, trusted and loved by everyone
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