(in Thai)Honey Products
Golden Bee
Phatthanakit Bee Farm Co., Ltd.
Corporate identity redesign + brand book development for Golden Bee
Branding / CI
Key ResultNew identity & brand book adopted across all channels
BACK TO SOLUTIONS
A beautiful logo may make people stop and look, but a strong "Corporate Identity" is what makes them pay a higher price without hesitating.
Corporate Identity (CI) is "the image and feeling" customers have about your brand. In a world where products and services can be copied almost overnight, it is the one thing competitors cannot copy. PHYGITAL AGENCY COMPANY LIMITED, a branding agency in Thailand, designs corporate identity in depth, at the level of brand architecture. We are not just graphic designers who draw to order; we are architects who build a "priceless personality", combining art, psychology and marketing strategy. Whether you are an SME that wants your products to look premium, or a public company that wants a new image (Rebranding) to win over today’s consumers, our team is ready to make your identity stand out and hold as much value as possible. PHYGITAL AGENCY serves clients across Thailand, including Bangkok, Chiang Mai and every major region, with our core team based in Chiang Mai and working 100% online.
What We Do
We build a strategic visual identity system, so your brand looks premium, earns trust and can grow without limits.
1. Brand Strategy & Visual Architecture
We decode your business DNA and strengths to design a logo that reflects your vision and stays powerful over time (Timeless Design). We set a brand Color Palette that triggers buying emotions based on psychology, and choose a Typography system that supports a leadership image. We create a unique Supergraphic or Pattern to act as your brand’s signature on every piece of advertising.
2. Comprehensive Brand Guidelines
A detailed CI Book (Brand Guidelines) that acts as the "rulebook" for keeping your organization’s image consistent. Rules on Do & Don’t, the clear space around the logo, and exact color values for print (CMYK) and screens (RGB), to prevent color shifts when files go to partners or the media.
3. Corporate Assets & Phygital Touchpoints
We apply the identity to stationery, such as business cards, envelopes, letterheads, document folders and staff name badges, to build credibility in every business meeting. We design packaging, shopping bags, staff uniforms and presentation templates, for a seamless experience from online through to your physical shop.
What We Don’t Do
For design work of real value, and to protect your brand from copyright disputes, we follow these strict rules.
No Stock Templates
We do not adapt ready-made templates, stock vectors or free logos from the internet for clients. Every PHYGITAL AGENCY piece is drawn and created new (Original Design), as an asset that belongs to your business only.
No Marketing-Blind Design
We do not take on design that is purely artistic mood with no understanding of the business strategy. Every line and color we choose must have a marketing reason and fit your target audience.
CORPORATE IDENTITY pricing packages
BASIC
$600/project
One-off project
PRO
$1,000/project
One-off project
EXEC
$2,000/project
One-off project
Starting prices in US dollars, including English-language service managed by our founder, fixed for the length of your contract. Prices exclude other costs and VAT; the final price depends on the actual scope of work.
Why Let PHYGITAL AGENCY Design Your CI
Designed for Premium Pricing
The CI we design is not only beautiful; it is made to "upgrade the price" of your products so they look more premium, stand out on the shelf and catch the eye on a smartphone screen.
Internal & External Pride
A good corporate identity does not only attract customers; it also gives your staff "pride". Good-looking uniforms and sharp business cards lift your company culture and attract talented people to work with you.
Enterprise Scalability
Our identity systems are built for growth. You can use the brand guidelines to open new branches, franchise, or hand them to overseas distributors, and the brand is applied correctly with nothing distorted.
Frequently Asked Questions (FAQ)
A logo is only the face. CI (Corporate Identity) is the brand’s whole personality: colors, fonts, graphic patterns and the rules for using them. With CI, every piece of media the brand produces in future follows the same standard, which builds far more trust than a logo on its own.
Very much so. Having clear CI from the start is the best way to save ad budget over the long term: the brand has a clear direction, customers remember it faster, and your small shop immediately looks as credible as a large corporate brand.
Yes. PHYGITAL AGENCY specialises in rebranding. We analyze your existing logo and brand history, then simplify and modernize the lines to suit today’s consumers, while keeping your existing customers on board smoothly.
Yes. When the packaging and brand image look more premium, customers trust you more and are willing to pay a higher price, rather than comparing on price alone. CI is an investment that pays back as higher profit.
We hand over all source files, such as .AI, .EPS and .PSD, with the brand guidelines as a PDF. Once you have paid in full, the copyright in all the identity and logo designs belongs 100% to your business.
Not at all. Corporate identity design can be done 100% online. We already work with clients across Thailand, in Bangkok and other provinces. Our core team is in Chiang Mai, which is an advantage for Local SEO in the North, and we serve clients across the country to the same standard.
Yes. We keep your core identity and add the Thai layer: a Thai typeface that pairs with your Latin one, rules for Thai text in layouts, and a check that your colors, symbols and name carry no unwanted meaning in Thailand.
Yes. Before the name goes on signs or packaging, we check its Thai spelling and pronunciation, whether it sounds like a Thai word with an awkward meaning, and how it looks in Thai script.
Yes. Clients on English-language service receive the guidelines in English, with the Thai-specific rules explained, so your head office and your Thai team work from the same document.
Source: Department of Intellectual Property, Thailand (trademarks)
Build a powerful identity that lifts your brand above the competition
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Interested in CORPORATE IDENTITY?
Let PHYGITAL AGENCY be your partner in analyzing your business and designing the experience that suits you best.