

Sukhum Caffe'
Designed the café's interior and exterior based on brand CI for use in the store renovation
Commercial Interior & Architecture Design is the design of shop fronts, cafés, offices and showrooms so the space works as both a point of sale and a key brand touchpoint, not just a place to use. PHYGITAL AGENCY COMPANY LIMITED goes beyond being a digital marketer to create experiences in physical space. Our design is built on the "Customer Journey", combining looks, function and technology (Phygital) to turn every square meter into sales and lasting impressions. The PHYGITAL AGENCY core team is based in Chiang Mai and travels to work anywhere in Thailand, including Bangkok and other provinces.
We do not design only to look "beautiful". We design to "communicate" and to "sell".
Architectural design for restaurants, cafés, showrooms, clinics and hotels. Space Planning that sets how customers move through the space (Traffic Flow), so products are seen and purchases are encouraged as much as possible.
Turning your Corporate Identity into the Mood & Tone of the place. Creating "Instagrammable Spots", photo spots that get customers to speak for your brand automatically (User-Generated Content).
Bringing technology into the physical space, such as planned spots for interactive screens, modern QR code ordering, or Projection Mapping on the shop walls, to create a seamless experience (O2O Experience).
To keep our design up to standard and as safe as possible, our policy is not to take on the following:
We never design or draft plans for construction that breaks the Building Control Act or encroaches on public space.
We do not copy another shop’s floor plan or design 100%. We are happy to analyze your references and create something new that carries your own DNA.
Our architects work with our marketing strategists, so every design has already been thought through: where the light makes photos look good, and which angle a product should sit at to sell best.
We are the agency that best understands how to connect the offline and online worlds. Your space will not be an ordinary building but a Smart Space that collects data and connects to your brand’s Digital Marketing.
We have a network of reliable contractor and engineer partners, and we advise you from the start of the project to the end, so you are protected from contractors walking off the job.
Our main service is "design and drafting (Design)". We also have a network of qualified sub-contractors we work with regularly, and we can manage the project (Project Management) and inspect the work to make sure it is built exactly to the plans.
A normal shop may simply be decorated nicely. A Phygital Space also uses technology, such as LED screens linked to a Facebook campaign, tables with built-in wireless charging and an AR menu, or lighting that changes color with the time of day and customer behavior, to create a better experience.
Definitely. If the budget is tight, PHYGITAL AGENCY uses a "Highlight Spot" strategy: we focus the design and the budget on the most important spot in the shop (such as the shop front or the photo zone) for the biggest impact, without redoing everything.
Yes. Our team travels to work anywhere in Thailand, in Bangkok and other provinces, not only Chiang Mai or the North. Travel costs are always stated clearly in the quotation before work starts.
Yes. We design retail, café, restaurant and showroom spaces for owners from Thailand and abroad, and we build the design around how Thai customers move through, photograph and share a space.
We walk you through each design stage over video call and explain the drawings in English, so you can approve the layout, materials and budget without flying in for every meeting.
No. We do not design illegal extensions. If the space you rent cannot legally take a change, we tell you early and look for a design that works within the rules.
Source: Architect Council of Thailand
(in Thai)ออกแบบร้านค้าเชิงพาณิชย์ ทางลาดและห้องน้ำตามกฎกระทรวง 2564
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Let PHYGITAL AGENCY be your partner in analyzing your business and designing the experience that suits you best.