PROJECTION MAPPING
Projection onto real surfaces
Consumers are always looking for something new, so an event or store decorated with vinyl banners and ordinary lights may no longer be enough to amaze them. Bringing a flat surface to life so it moves as if by magic is the key to creating memories customers will tell others about.
Projection Mapping (or 3D Mapping) blends digital graphics with objects in the real world, whether for a Fine Dining restaurant that wants to project a story onto the dining table, an organization that wants to project a product launch onto a car, or a global brand that wants to wash a skyscraper in light and color. PHYGITAL AGENCY COMPANY LIMITED designs and installs Projection Mapping end to end in this way. This is the work that best reflects our "PHYGITAL" DNA, and our team is ready to make your imagination real at any scale. The PHYGITAL AGENCY core team is based in Chiang Mai and travels to work anywhere in Thailand, including Bangkok and other provinces.
Micro Mapping
Projecting graphics onto the dining table while guests wait to be served, or onto small products in store, to impress at an accessible price.
Architectural Mapping
Projecting large 3D graphics onto a building or skyscraper, to create a city-level phenomenon and draw public attention.
What We Do
We handle everything from shaping the idea on screen to controlling light and sound on site.
1. Creative Concept & Storyboarding
Analyzing the space and the object to design content that plays with the proportions of the surface, with a script and storyboard that tell the brand’s story.
2. 3D Animation & Visual Content
High-resolution animation designed specifically for Mapping projection, with Sound Design that draws the audience in.
3. Hardware Installation & On-site Mapping
Sourcing high-performance projectors and using professional software to calibrate (Calibration) the image so it fits every angle and every curve of the real object.
What We Don't Do
For a show that is complete and as safe as possible, we have clear working rules:
No Pirated Software
We do not use pirated software or graphic files that infringe copyright in a show, to protect your organization’s reputation.
No Unsafe Rigging
We do not install projectors on structures that fall short of engineering standards. The safety of everyone at the event comes first.
Why Trust PHYGITAL AGENCY with Your Projection Mapping
End-to-End Phygital Experience
We are a marketing agency, so we know what to project to make viewers want to film it and post it on TikTok, which extends the marketing results (Earned Media) enormously.
Turnkey Solution
Specialists on the art side and the technical side work closely together, so the result fits perfectly, both in how it looks and in how stable the system is.
Limitless Canvas
We can project onto any kind of surface, whether a wedding cake, a model shoe, a sports car or the wall of a historic building. We can turn anything into a screen.
Frequently Asked Questions (FAQ)
SMEs can do it too. We can scale it down to Micro Mapping, such as projecting onto a dining table or small products, on an accessible budget.
That is the whole point. We use software to calculate and warp the image to the shape of the object, so it looks three-dimensional and blends with the real thing, however curved the object is.
Projection works best in spaces where light is controlled (Indoor) or at night. For an outdoor event in the daytime, sunlight makes the image faded and hard to see.
We provide a complete (Turnkey) service. We source projectors with the right brightness for the size of the event, with a technical team on hand throughout.
Yes. Our team travels to work anywhere in Thailand, in Bangkok and other provinces, not only Chiang Mai or the North. Travel costs are always stated clearly in the quotation before work starts.
Yes. We create the content, bring the equipment and map it on site, for festivals, hotel and resort events, brand launches and building facades.
We check with you and the building owner or venue what permission is needed, and plan the show around it before installation starts.
We design the visuals so any text reads well from where the audience stands, in Thai, English or both.
Source: AVIXA (Audiovisual and Integrated Experience Association)
Turn ordinary surfaces into stories your customers will never forget
Related articles (in Thai)
Interested in PROJECTION MAPPING?
Let PHYGITAL AGENCY be your partner in analyzing your business and designing the experience that suits you best.